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Competitor Analysis

Stay ahead of the competition with the ultimate SEO competitive analysis tool

  • Instantly see competitor organic traffic
  • Discover your competitors keywords, backlinks, paid search strategies, and more
  • Compare your performance with your competitors

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Dragon metrics ranking research

Competitor traffic and rankings

Instantly see any site’s organic traffic and ranking keywords, along with their top pages getting the most traffic, competitors, and much more.
Dragon Metrics ranking research
Dragon metrics organic rankings

See which keywords competitors are ranking for

Get a list of every keyword your computers are ranking for, including search volumes, landing page, search intent, keyword difficulty, and more.

Reveal opportunities with Keyword Gap

Enter up to 6 sites to compare performance and reveal keywords that your competitors are ranking for but your site is not.
Dragon Metrics keyword gap
Dragon Metrics organic keywords filters

Filter keywords by category

Instantly see how a competitor is ranking in a specific segment of keywords by filtering by one of 3,000 available categories.

No need to look at the entire site’s rankings or filter by keywords containing specific words — just choose a category and go.

Automatically discover highest-ranking competitors

Who are your biggest competitors for each keyword segment? Dragon Metrics automatically finds them for you, removing the need for guesswork.

Local competitors in each market are uncovered separately, helping you stay on top of new players in each location.
Dragon Metrics competitor discovery
Dragon Metrics map pack serp

See the actual SERP collected

View the SERP for any keyword for a close look at competition at the most detailed level.

Compare historic SERPs

See how SERPs have changed over time and spot new up-and-coming competitor URLs.

Just choose any two dates and get a comparison between the ranking positions in the SERP.
Dragon Metrics historic serps
Dragon metrics keyword competition

Detailed Competitor Trends

Track competitor performance trends at any level of detail — a single keyword, a specific set of tracked keywords, all tracked keywords, or all keywords.

Competitor paid search

Discover competitors' paid search strategies — including paid search traffic, which keywords they’re bidding on, how much they’re spending, and even their ad copy.


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Dragon Metrics paid research
Dragon metrics competitor domain authority

Compare backlink profiles

Add up to 6 competitor sites to compare important backlink profile metrics. Visualize trends over time to keep an eye out for competitors on the move.


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Find the perfect link building opportunities with Link Gap

Take link building efforts to the next level with Link Gap analysis.

Simply enter up to 6 sites to see domains or URLs that link to one or more of your competitors that don't already link to you — the resulting list is the perfect set of backlink outreach opportunities!


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Dragon Metrics link gap
Dragon Metrics serp features competitors

Compare SERP feature rankings to competitors

See who is ranking in coveted rich result positions like Featured Snippets or local map packs, and compare performance to competitors.


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