Report Builder 2.0 | Dragon Metrics

Incredibly simple, astonishingly powerful

Report Builder is a revolutionary and time-saving way of creating monthly SEO reports and extracting the most important data from your SEO toolset.

Simply drag-and-drop the data you want directly onto your report, customize every aspect of this data and how it’s visualized, then schedule it to automatically send every day/week/month, and scale it across all clients or websites.

Truly beautiful white-labeled reports

The finished reports are delivered to clients and stakeholders as white-labeled, beautifully-designed, and interactive HTML reports.

See an example finished report for yourself

Check your reports on the go

Reports are fully responsive so they look great on mobile devices, large conference room displays, and everything in-between.

Access to absolutely everything in Dragon Metrics

Every report, every chart, every table, every data point, every filter, every sort in the platform…it’s all there in Report Builder, and can be customized to exactly what you need.

Over 90 modules covering all aspects of your SEO performance are available to be added to your report, including 30 Google Analytics and Google Search Console reports.

Customize every aspect of the report

You're in control over every tiny detail in each of the 90 reporting modules — choose chart types, filter and sort by any field, hide or show any element, rename fields, swap out data fields or table columns, add comments, and so much more.

Dragon Metrics Report Builder 2.0 duplicate reports

Make once and scale to infinity

Build your dream report once, then duplicate and automate across all of your sites or clients to scale your entire reporting process instantly.

Add your own comments, analysis, and explanations

The best reports tell a story with data and come with detailed analysis and commentary.

Report Builder makes it easy to add comments, explanations and analysis throughout.

Rich text editing

Add any content you want to the report with advanced editing features in comments or the Rich Text module.

You’re not limited to just text — a full WYSIWYG editor is available, so you can add links, rich formatting, tables, images, and anything else you need to get your ideas across.

Fine-tune dates

Date ranges can be set for the entire report at once, or fine-tuned individually for each module.

Dragon Metrics Report Builder Share of Voice

Rename any metric

Great reports are written using the language and terminology your audience is familiar with.

Report Builder lets you rename any field to avoid any unfamiliar terms and ensure stakeholders are fully engaged.

Duplicate and customize modules to quickly churn out reports efficiently

As you customize each module, if you ever need the same module but need to make a tiny tweak to it, it’s as easy as clicking Duplicate, changing your desired settings, and clicking Save!

30 built-in Google Analytics modules for in-depth traffic and conversion reporting

Report Builder is the easiest way to create stunning Google Analytics reports, alongside the rest of your SEO data. With over 30 customizable modules, you can visualize your traffic data exactly as you wish.

Hate GA4’s interface? Skip it entirely by pulling the data you need via Report Builder.

Include data from ANY source

In addition to data from Dragon Metrics, Google Analytics and Google Search Console, you can bring any data source right into Report Builder, and format it to look exactly like the rest of the report.

Simply upload a CSV, choose your visualization, add any customizations and you’re ready to go.

Dragon Metrics Report Builder external data

Dragon Metrics Report Builder Google Looker Studio

Get the best of both worlds with Google Looker Studio embeds

Already have some reports made in Google Looker Studio?

Embed your Google Looker Studio report directly inside Report Builder for the best of both worlds.

Custom colors and themes

You’re in complete control of the colors shown in each report. Choose from a variety of pre-built themes, fine-tune individual colors, or create your own customized theme matching your branding.

Upload your own logo(s)

Add your logo to reports, with support for a second logo as well (useful for agencies that may want to include both the agency and client’s logo!)

White-labeled URLs

Each HTML report is hosted on a white-labeled domain, with no mention of Dragon Metrics.

White-labeled emails

Email notifications sent when new reports are ready can be fully customized and sent from any domain, taking Dragon Metrics fully out of the equation when sending to clients or stakeholders.

Schedule recurring reports

Reports can be scheduled to be automatically updated whenever you choose. New report notifications can be sent to yourself or a list of clients or stakeholders.

Modify report instances individually

On the scheduled date, a new report instance using this template (called a Snapshot) will be created with the most up-to-date data.

Each Snapshot is completely independent of its template, which means dates and data can be fine-tuned individually without affecting any past or future Snapshot in this series — perfect for adding your own custom analysis to each one!

Browse past reports easily

All Snapshots in a series have their own unique URL but are linked together, so you can easily access past reports without having to dig up old emails or PDFs.

Dragon Metrics Report Builder report usage

Measure report engagement

Have you ever wondered if your monthly reports were even being looked at?

Report Builder lets you add a Google Analytics tracking code to a report to see exactly how your reports are being accessed!

Seamless collaboration

Published reports can be accessed by anyone with the link or can be password-protected — no Dragon Metrics login required.

But you can also share reports with edit-access with other team members to collaborate working on creating reports together.

Report Builder

Report Builder 2.0 is the most powerful SEO reporting system in the world. Quickly create painstakingly detailed and infinitely-customizable white-labeled reports with ease, then scale across your entire organization or client base.