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customers reviews

Tommy Griffith
I’ve used every type of rank tracking tool you can think of, and Dragon Metrics has blown away my expectations. Great UI, unbelievable support, and extremely accurate data.
Tommy Griffith
SEO Project Manager at
Airbnb
William W.
Tracking a big - I mean really big number of keyword rankings has always been a trouble for us until we found Dragon Metrics. It has powerful features to track a huge number of keywords at one time. Reports are very clear and straightforward, very helpful for making business decisions.
William W.
Digital Marketing Manager at
Alibaba
Patrick C.
Great SEO tool with innovative features. Thanks to Dragon Metrics, we've improved the quality of our research and strategies. The automated and customized reports save us a lot of time.
Patrick Chabredier
Performance Business Director at
Performics
Chris Evans
We moved to Dragon Metrics because Report Builder 2.0 is automatic. When you duplicate a report, it automatically updates all of the data between campaigns for you, and I can choose what metrics I include. This allows me to personalize my reports based on my clients’ needs and can add my own explainers to the reports, so I don’t have to explain what each section means every month. I can also customize it so that it fits our agency and clients’ branding.
Chris Evans
SEO Manager at

At Oban International, we see Dragon Metrics as an indispensable partner in the success we drive for clients.


The tool allows us to track performance for tens of thousands of target keywords (and their aggregate categories) in dozens of markets and search engine combinations for our client base. The insight we've gleaned from granular competitor & SERP feature tracking has allowed us to stay ahead of the curve in an increasingly complex Search landscape.


The Report Builder has literally saved us hundreds of hours of the team's effort in demonstrating the impact of our work in an appealing, automated, Oban-branded way for clients. Its also fantastic as a deliverable for one-off research projects in certain verticals.


The keyword research tool is a perfect fit for Oban's international USP. It allows us to understand how people search anywhere in the world, including in difficult to areas like Baidu in China. The automated intent and prioritisation functions within Keyword Lists make it easy for us to present clients with easily digestible recommendations.


We're really excited to see Dragon Metrics releasing new features like Paid Search competitor research and the Content Writer tool. We can see them both saving our teams lots of time and money through consolidating other areas of our tool set. Our own requests for features are always taken seriously and added to the development queue where it makes sense to do so, which has meant the tool has grown along with our agency.


And of course, one of Dragon Metrics' biggest assets is its team. Simon, Sarah and everyone else behind the scenes works really hard to give us an unparalleled level of support. On more than one occasion they've responded quickly and gone the extra mile to help us meet tight deadlines, which we're very grateful for.

Charlie Thornton
Deputy Head of Organic at

Report Builder 2.0 has been instrumental in streamlining our reporting tasks. This has freed up more time for us to concentrate on strategic SEO planning and implementation, which are key to our success.


What we appreciate most about Dragon Metrics is its adaptability. We can link the Report Builder reports with our own analytics—essentially, our clients' accounts—and supplement this with data from other sources. The option to add custom fields also gives us a more comprehensive view of our data. An additional feature we find beneficial is the real-time sharing. This allows our clients to stay updated on progress, fostering transparency and trust.


In a nutshell, Dragon Metrics is not just another SEO tool for us at Jademond Digital—it's a vital component in our strategy to deliver top-notch results to our clients.

Marcus Pentzek
SEO Director at
Steven L
We have worked with dozens of SEO software platforms, and Dragon Metrics is hands down our go-to choice. It offers most of the tools of enterprise-class software, and gives us what we need in a much less complicated manner. The UI is easy so to use, very intuitive.
Steven Laff
Principle at
A Far Site Better
Ringo Li
Easy to use, with in-depth information. Our favorite part are the optimization recommendations – I can even ask colleagues that are new to SEO to copy the advice there and feedback to client.
Ringo Li
Chief SEO Consultant
Owlish Online
Kyle K
Dragon Metrics is the perfect agency analytics platform. Using the software has been influential in helping us scale our marketing agency. The ability to automate reports is matched by the exceptional customer service. If you are looking for a platform that works for an agency with global outreach you will be pleased with Dragon Metrics. The software is easy to set up and has a very effective reporting platform.
Kyle Klement
President at
Klemtek
Renee H.
Dragon Metrics has been a great partner to onboard our SEO program across northeast Asia. The Baidu research tool is excellent, as are the local language experts on tool usage.
Renee H.
Thermo Fisher Scientific
James Myatt

We have found Dragon Metrics to be an invaluable tool for our SEO strategy. The features provided by Dragon Metrics have helped us optimize our website for search engines in Japan, leading to increased visibility and traffic.


Not only is the tool itself easy to use, but we have also been extremely impressed with the exceptional customer support provided by the Dragon Metrics team. Whenever we have encountered any issues or needed assistance, their team has been responsive, knowledgeable, and eager to help.


Overall, we are very happy with Dragon Metrics and highly recommend it to any company looking to improve their SEO efforts, especially when targeting specific markets like Japan. Thank you for providing such an outstanding tool and service.

James Myatt
Kevin Jonas

As an SEO manager for an agency, I made the decision to switch after hearing many positive reviews from SEO discussion groups. A common struggle in the industry is to find affordable tools that deliver and so far, I have been impressed with Dragon Metrics.


The tools packs powerful features you'd expect from enterprise software, with keyword research, competitor analysis, keyword tracking & their famous in-depth reporting features. This has been a game changer for my team, allowing us to ditch multiple subscriptions and consolidate everything under one tool.


What's great is their support team are SEO veterans themselves, meaning they understand the challenges SEOs face which translates to constant new features that address the pain points! Keep up the good work!

Kevin Jonas
Head of Digital at
David Itzcovitz
Dragon Metrics was an obvious choice when researching a new SEO tool — we were blown away with the keyword research functionality, site audit report along with competitor analysis and Content Writer!
David Itzcovitz
Digital Marketing Manager at
Luiz Eduardo Bastos

We've been using Dragon Metrics here at SEO Partner for 7 months now and I can say that it was a great choice of tool.


As an SEO consultancy here in Brazil, we are able to work on national and international projects in an intuitive way, visualizing the data for each project easily and with the convenience of sharing the performance reports online and in real time with our clients via Report Builder.


We also have to mention money saved by moving to Dragon Metrics — so far we've saved at least $350, with no shortcomings in terms of data assertiveness.


The choice of the tool has really paid off for our SEO work.

Luiz Eduardo Bastos
SEO Manager at
Crystal Waddell
I found Dragon Metrics in the fall of 2024 and I’m so glad I did. I no longer spend hours editing custom spreadsheets full of data for my customers. Instead, all I had to do was create a report once inside of Dragon Metrics, and from then on my clients and I receive the report automatically on the first day of each month! My clients love the interactivity of the reports and appreciate my efficiency and transparency. Meanwhile, I get hours back to work on SEO tasks that will actually improve client rankings! Thank you Dragon Metrics!
Crystal Waddell
SEO Consultant at
Hinde Lamrani-Mareil
As a global reach enabler for our clients, Dragon Metrics is our preferred tool for keyword research and competitive analysis. Its superiority over other tools we've used is unmatched. Dragon Metrics not only covers a wide array of search engines beyond Google but also offers exceptional reporting features that we love.
Hinde Lamrani-Mareil
Digital Marketing Solutions Director at
Kyle Wycoff

I switched to Dragon Metrics in Dec 2023 from Semrush because Dragon Metrics was half the price and offered unique reporting features. I couldn't be happier with my switch because I'm able to provide multiple clients with automated performance reports that are sent directly to their phones. This not only saves me hours per month, but it helps build trust with our clients.


The new Content Writer is also a game-changer for keyword research and blog strategy. My favorite part is everything I look for in my keyword research is on one page. I love the competitive analysis and the contextually relevant headers to choose from to build my own content strategy.


The customer service that I've received from Sarah Presch and Simon Lesser (CEO) has been great. It's not very often that you get time from a CEO to happily explain different aspects of technical SEO. It also helps that they're both incredibly skilled SEOs because they can guide you to use the tool the best way for your specific use case. I highly recommend Dragon Metrics if you're looking for something different (and cheaper) than Semrush and Ahrefs.

Kyle Wycoff
SEO Manager at
Isabella Massardo
We absolutely love using Dragon Metrics at GALA. It’s really well-built and user-friendly, making it so easy to just pick up and use. It covers absolutely everything I need as an SEO with great data insights and innovative features like Content Writer and Report Builder 2.0. The instruction videos are brilliant, and the support we get from Simon and Sarah has such a personal touch, it’s lovely.
Isabella Massardo
Content Strategist at